Human Resources

Career Professionals: Increase your Leadership Brand Visibility using LinkedIn

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Yes, you can increase your leadership brand using LinkedIn. What would it do for you? You can be seen and considered as an influencer or expert. When seen as such in a social media platform like LinkedIn, you will increase your negotiation power and the view your current employer or prospective employers see you. How?
Become searchable, the easiest way to be searchable on LinkedIn is changing your URL. Customize your URL with your name, especially if there are other people with your name on LinkedIn. Do you need help? Watch the video below, make the changes and enjoy the benefits of being on the first page of Google.

1: Connect with other influencers and industry leaders; when you associate with leaders, you will be a leader. Take a look at your connections and assess who is in your circle? If your circle needs help, go ahead and look for people in your industry you would like to be associated with. Send them an Inmail and connect.
2: Blog, do you. You can create your own blog through your personal LinkedIn profile. Yes, you can add graphics, videos and branded information that will provide your connections with valuable information coming from you.
3: Videos, yes, people still don’t believe me. You can upload videos on LinkedIn or even create videos on the app and upload it to your profile. A word of caution, know your audience and the platform before you venture into the “wild world of videos” online.


Have you EVER Assessed your Personal Brand?

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Yes, this question is a serious one.  If you are ready for upward mobility, but you look around and notice that people are climbing and you are left behind, I want you to take a serious look at your Personal Brand.

What is a Personal Brand, you may ask. According to Wikipedia: “Personal Brand is the practice of people marketing themselves and their careers as brands.”  This concept was coined by Tom Peters in his Best-Selling Book In Search for Excellence.

Now, would it help, if you take a minute to assess yourself as a product?

What would that product be?

Now, you may ask, Fay, what is a brand then? The dictionary calls it an identifying mark (burned on livestock/criminals or slaves). I know this is a different context, but this is what the dictionary calls “branding.

As an example, if you were to assess yourself as a car brand, what type of car would you be?  Would you be a reliable Honda, a safe Volvo or a classic Mercedes?  What would your brand be?

So, can we conclude that in today’s market, we see a brand as to what and how people think of you or a product when they see or say your name?  It’s the emotion and thought of you that comes up with the thought or the sound of your name.  

What does this mean when we talk about your career? Do you have any control over what people say or think about you?  Can you influence someone’s view of you?  Sure, you can, we see it every day in film, in industry, and in life.  When you make a change, for instance, to your hair color, style or shape, you change how others see you.   When you want to make a change, you make it; sometimes it is forced upon you, sometimes you make the decision yourself. Either way, the decision to change or not is still yours.

But, now, how many of us really take the time to make focused changes to attract a career, a position or a project we really want. How many times do we make these changes with intention?  Most of the time, we either make the changes or we don’t without giving it a second thought.   We go with the flow of our daily lives without being strategic about our goals, careers and the decisions we need to make to obtain our desires.

I am not suggesting that you poll your friends, family or even your boss every time you want to make a personal or a professional change.  What I am suggesting is for you become strategic, look at your goals then make the necessary changes, improvements and actions to bring your goal into fruition.

There are many misconceptions about personal branding in the workplace but the most damaging one is believing that your “Brand” does not matter, that if you work hard enough and people see your “efforts” you will be rewarded.  I am sorry to break it to you but, like cars, every brand advertises; their targets may be different, but they all advertise with the intent of capturing buyers’ attention.

When you look in the mirror, what job do you see yourself advertising for? An assistant? A specialist? A boss?  It  doesn’t really matter which one you choose, the primary question is:  Were you intentional in your choice?

In my practice, I see how well-educated and professional women find it difficult to understand why they are being overlooked for promotions, why they are not viewed or considered as boss material.  I will look them in the eyes and ask, do you act, talk and show up like a boss or an assistant?  “Be clear and be intentional” is always my advice.  Know what you want and work towards it.  It is the only way to get where you want to go.

The decision is yours.

How to Work with Backstabbers

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pottstown-weekend-marketWhen you think about backstabbers, your first impression is to run away.  Keep away from them, in fact, you can find in Proverbs, when you see evil, run away from it. 

The problem is, we are not aware of the backstabbers until it is too late.  At least, that’s what we want to tell our conscious self.  In reality, we usually know who these people are.  God let us know early in the game, as soon as we are exposed to this person, he tells, “don’t trust, her”, but we usually don’t listen.  He gives us a feeling deep inside of our soul, he makes us aware of words, comments of this person, but we pretend, we didn’t get it… until it is too late.

Ladies, open your eyes and know, that everyone is not going to like you!  And that is perfectly fine, not everyone like pizza or fried chicken, and that is OK.    It was the hardest thing for me to understand.  Very early in my career, I noticed that some people would tend to gravitate towards me and others didn’t.  I didn’t understand why, and it hurt.  And one day, winning about with a friend, he was a good friend, a lawyer and judge, who told me “Fay, this is not a popularity contest, leadership is about making decisions and doing what you need to do for the organization.  There will be people who like you and others may not.”  I learned to deal with it and had to navigate through a lot of backstabbing, and yes, I survive it all.  The stories are too numerous to share, but they all taught me about people and about myself.

My Candid words to you:

At work, know your environment.  Understand the people that are around you, their needs and their goals.  If you do this, you can foresee, in advance, the qualities and behaviors of a backstabber.  Keep your career goals to yourself.  Share what is necessary and keep away from TMI (Too Much Information).  People at work, don’t need to know all about your life.  “Share with your eyes open.”

When you discover that someone is backstabbing other co-workers, be aware and keep your guard up.  Don’t take it personal, know that if she did it to others, she will do it to you.

If you are a product of a backstabber, you have to make a decision.

“Do I confront the person” or “do I pretend not to know”

Once you make up your own mind, go to work.

If you decide to confront the person:

  • Speak from your own point of view, your feelings and the results of the damage (if there was any)
  • Are you ready to clean up, if you need to take responsibility for your own actions, do so.
  • Brace yourself and listen to how the “backstabber” defend her actions or not.
  • You may go back and forth be careful not to keep wounding yourself or the other person.
  • Get to the point of an interpersonal agreement or contract.
  • Try not bring it up again once the “contract” was dealt with and signed. However, keep your guard up.
  • If she deny the allegations, be open to accept that she will not take responsibility.
  • Are your ready to agree to disagree?

 If you decide pretend not to know:

  • Have a plan.
  • Work on your heart and try that your attitude don’t become unproductive.
  • Don’t compromise your values.
  • Be clear on where you are and where you are going.
  • Be watchful of your conversation with this person and her friends/connections
  • Keep your work on point
  • Don’t be afraid to toot your horn.

Final words.  Believe or not, a backstabber may believe that she is justified. In many instances, they don’t feel that they are in fact, backstabbing.  They actually find that their behavior is justifiable in some way or form.  My question to you is, have you ever backstab yourself through self-doubt and self-sabotage?   You can move on from others, but can you move on from yourself and still be successful?  Keep your eyes on the price and believe in yourself, as you continue through your journey.

10409366_10153343055688825_2120688369892497368_nFay A. Lawrence, MBA, ITF.  She is a Leadership and HR Strategist, Author and Master Trainer.  Fay has been providing human development solutions and change management for more than 20 years at the national and international level in English and Spanish.  Fay works with Fortune 500 companies as well as with Non-Profits and Governmental Agencies.  She is committed to be a support and guide for organizations who want to transform their culture and develop their leadership in order to be effective and relevant in today’s market.  For more information, contact her at or visit the website at:







Playing Office Politics Games

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As I work with professionals around the world, they all have something in common, office politics. I hear comments about how office politics is detrimental to the organization, how uncomfortable it is and how hard it is to deal with it.

Thinking that organizations are full of politics and politics should be eliminated, is an illusion. Politics in my books is the art of working with others under unwritten rules. The issue is, are you playing a game that you do not know or understand the rules? This premise can be dismissed by those who can’t see the benefits of “politics” in the workplace. It’s like having a goal of swimming to the middle of the ocean and not understanding that there are undercurrents that will pull you, debilitating your physical and spiritual body to the core. And, yes, you may or may not reach the shore in one piece. This is the reason you need understand the waters you are about to dive in, as the workplace politics you need to know and understand the inherent unwritten rules of your organization. If you do, you will know where to swim and where to avoid.

Organizations are not the only groups who are run through politics. Your family, your group of friends, your church or place of worship are all being managed through some level of politics. In fact, in any place where you have a group of people working together, you will find politics. Politics is how we get things done and how we relate to each other. It’s about communication, personalities, values and behaviors of the people who are members of a group. Denying that politics exist in any of the contexts mentioned above is being delusional.

The problem is not the “politics”, the problem centered on, not understanding the rules of “politics”. When you don’t know or understand the rules of engagement, you may misjudged, misunderstand or become complacent about the state of the environment at work. You may even think and complain about how unfair politics is but its all part of the game. If you want to advance in any organization, you just will need to learn how to play or create your own game.

You must see the big picture and realize that politics isn’t always bad and it’s not always good. Politics just is.

Dealing with politics.
I always recommend that you observe the dynamics of your family before you go observing the one of your organization. If you have your own business, assess your personal values and behaviors, who you relate the most with and how you make decisions.

  • Observe who talks to whom, who deals with whom, who make the decisions, who the leaders without titles are and who have the power, even if they don’t make business decisions.
  • Closely observe how people interact with one another. Listen carefully to what they say and how they relate to each other, who they listen to, how and what information they share.

2 Types of Politics you need to keep your eye on:

1. Power and Influence.
It is based on the duties, roles, tasks or work being performed. It’s the structure and leadership of the organization, how decisions are being made and how work is being performed.

2. Relationships and Informal Networks.
This type of politics is based on interpersonal relationships–who goes out with whom for lunch, shopping or happy hours, and who talks with whom during down time. This is the “gossip and power around the water fountain” type politics.

Get your Politics GAME on:

Now, how do you manage the “Politics” around you? Well, there are a couple of ways:
1. Know what you want, be specific about your future career goals.
2. Create a plan to reach goals and a roadmap to achieving your results.
3. Be positive and speak assertive words, but watch them carefully.
4. Exude confidence, not perfection.
5. Listen more, say less.
6. When necessary, refrain from challenging opposing views and low blows to preclude escalation of the conflict. Remember, First Lady Michele Obama’s statement–“When they go low, we go high.” – practice and keep it in mind at all times.
7. Be clear on your point of view.
8. Keep your guard up. Make a conscious effort to make friends and nurture a network of them at, and away from, the job.
9. Keep away from GOSSIP!
10. When things get “hot” because of opposing views, people take sides, chaos shows its ugly head, choose wisely, who will get your support. When you do, be accountable for your decision. Make your decision reflect your deepest values.
11. Keep your personal life, personal. Be intentional and guarded about what you share. There’s nothing confidential about what’s said publicly or privately at work. If you want to talk about private, personal matters, go to Jesus.
12. When you’re making decisions, keep the greater good in mind.
13. Make it all about Business, not Personal. And, remind yourself that “it’s not just about me!” The fate and direction of the company could be at stake as well as your livelihood.
14. Don’t let ANYONE make you compromise your values
15. If the political game is played in every aspect of the organization and you don’t like it, move on.

Final words
Again, politics is not necessarily good or bad, it can bring people together or tear them apart. But ultimately, it’s not the politics that make or break, it comes down to your attitude and how well you play the game. How flexible or sensitive you are about internal issues. A big part of that is learning to be intentional with your words and behavior. If the organization doesn’t nurture your values or goals, you should transition into an environment that will help you soar to new heights. But, do it wisely, methodically, and mindfully!

F10409366_10153343055688825_2120688369892497368_nay A. Lawrence, MBA, ITF. She is a Leadership and HR Strategist, Author and Master Trainer. Fay has been providing human development solutions and change management for more than 20 years at the national and international level in English and Spanish. Fay works with Fortune 500 companies as well as with Non-Profits and Governmental Agencies. She is committed to be a support and guide for organizations who want to transform their culture and develop their leadership in order to be effective and relevant in today’s market. For more information, contact her at or visit the website at:

Elevate your Career, Become the Next Boss Lady

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What does the term BOSS mean to you?  Does the term evoke visions of something positive or something negative?  Do you consider yourself a boss or leader? Before making a decision, consider that a boss in most cases is seen as the leader, the person who takes charge, is in charge, and is an influencer.  Most importantly, a boss is the woman who creates results through teamwork.

 The more I work with women, the more I realize that most of us don’t see ourselves as bosses, leaders or influencers even when we hold positions of power.  We tend to downplay our role to make it “easier” for others to relate and accept.  We pretend not to know that we are the ones leading the household, the office, and our own lives. 

In my role as the “trusted” career strategist and leadership coach, I encounter two types of women: The ones who are overly confident and act like the borderline “b…h”–the type no one wants to be around.  Then, the second one, is the competent, overly nice “one”, who is the go to person for everything in the organization—the type who ends up giving her all, but staying in supporting roles as she regretfully watches others climbing the corporate ladder, leaving her behind.  Years later, she is deflated, demotivated and angry while her teammates observe it all in disbelieve and heavy hearts.  Her bitterness and discontent is a result of her never giving those around her any indication of her aspirations, plans or desires.  If you don’t want to end up in this type situation, you need to express and share your career goals and desires to your boss.

As a high potential woman, with big desires, you have the responsibility to manage your career, your reputation and control your brand.  Yes, you do have a brand and you must become a Public Relations agent for the Brand called “YOU.”  If you are planning to climb the corporate ladder and elevate yourself to become the new boss, then let’s go to work.  Don’t feel discouraged thinking that only the “good ole boys” can reach to the top and stay there.  There is nothing farther from the truth–you can strategize and execute your plan to become the BOSS you were born to be.

As Jesus said, with God all is Possible and if you align your mind and your spirit to the desires of your heart, you can achieve anything.  It may not be easy, but it is possible.  God didn’t put the desire in your heart, if He believed you couldn’t carry it out.

Looking back throughout the beginning of my career, I can see God’s handy work through my journey.  There were times when I said yes to the wrong jobs, but God ALWAYS, found a way to get me out of those situations.  I went from intern in the Protocol Office in the Panama Canal Commission to Executive Vice-president for a Global Organization, and I can say that God always had my back. 

Seven Strategies To Your Shift Thinking Forward and Move You Towards Your Goals:

1.     Understand you! Be mindful of your self-image.  How do you see yourself?  This is the most important clue to your success.  If you don’t believe in yourself, you cannot get that promotion, the increase or your boss’ job–you just won’t get it.  Your mind can make you or break you.  Your duty is to be mindful of the chatter in your head.   Understand your routines and realize not all of your routines are healthy and can be detrimental to your success.  Reflect on the image you present and analyze what you need to start, stop or modify.

2.    Step out of your comfort zone and take on some challenges that will give you visibility.  However, if you’re sure you cannot perform the challenge even at the peak of your abilities, don’t do it.  Look for projects you can excel in.

3.    Give Credit where it is due and show gratitude.  Whenever someone helps you with a project, be humble and thank them for their commitment. 

4.    Help others grow and develop. When you see talent, nurture and celebrate it.  

5.    Be true to your values, this is the cornerstone of your leadership. Know what you stand for, what gets you upset, what’s acceptable to you and what‘s not.  Don’t let your emotions get the best of you.  Understand your triggers and create boundaries.

6.    Welcome feedback, set the example.  Feedback is a gift and you need to be open to this gift.  You should know your strengths and weaknesses but you must also be attentive to the observations of others. Be open to hear about their views of your shortcomings and strengths.  Set the example.

7.    Treat everyone with dignity and respect.  Understand that what goes around comes around.  People will talk to you and treat you, the way you treat yourself.  Show respect for yourself and others will follow.

As the Boss of your destiny and your career, you need to dress and act respectably–manage your brand wisely.  Please understand, that only God knows your heart, the rest of the world can only see how you’re packaged so don’t expect others to read your mind.   If you use these strategies, your journey to the top will be easier ride.  If you have any questions, feedback, or you want our free gift, just mention this article and contact me at

F10409366_10153343055688825_2120688369892497368_nay A. Lawrence, MBA, ITF.  She is a Leadership and HR Strategist, Author and Master Trainer.  Fay has been providing human development solutions and change management for more than 20 years at the national and international level in English and Spanish.  Fay works with Fortune 500 companies as well as with Non-Profits and Governmental Agencies.  She is committed to be a support and guide for organizations who want to transform their culture and develop their leadership in order to be effective and relevant in today’s market.  For more information, contact her at or visit the website at:

Do YOU Have ANY Regrets?

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2015072695191042 (00000002)Do YOU Have ANY Regrets?

Stop Waiting to Die Before you Decide to Live

 One of my “childhood” friend recently passed away, we lost a beautiful human, a person that everyone grew to love immensely.  He was a wonderful friend, I cannot think of him having enemies or haters.  He had a million dollar smile as someone described him and a big heart.  He will surely be missed!  As I saw him for the last time, and heard all the wonderful things people said as we celebrated his life, I reflected upon my own life, my accomplishments, my fears, my family, friends and my relationship with My God.   When my time comes, what would be said about me?  But most of all, if I am blessed to know, that my time is getting short, would I have any regrets?  Then, I saw a vlog (Marie TV,, and she was talking about the regrets of the dying.   This was perfect timing.   I cannot talk for others, I can only talk for me… I made the decision, to get out of my comfort zone and go after some of those dreams, I have placed on hold.  I want to celebrate life, now!  Because tomorrow is not promised…Enjoy, my life, my love ones, now!

Attached is the article about the 5 Regrets of the Dying… read it, it may change the way you look at your life!  Let me know what you think, and share it if you know that it can help someone else.  Where are here to support each other.

A Business Degree Doesn’t Do Much for Your Resume

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Majoring in business does not improve one’s prospects of landing a job in business — but internships do, according to a study led by John M. Nunley at the University of Wisconsin–La Crosse. The researchers sent about 9,400 fictitious resumes to online job openings in business-related fields, such as finance, management, and marketing. Resumes were randomly assigned one of nine different majors (e.g., accounting, biology, economics, English, finance), and four resumes were submitted to each ad. Resumes with business degrees were not significantly more likely to lead to an interview, but resumes listing internship experience were 14% (2.2 percentage points) more likely to receive an interview request than those without. Internship experience may signal traits valued by employers, such as innate ability or advanced skills, the researchers suggest.

Source: College major, internship experience, and employment opportunities: Estimates from a résumé audit

No Sabes Cuánto Tiempo Tienes, da Gracias, Hoy

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_el Problema es que crees que tienes tiempo_Hace una semana falleció una compañera del colegio, la muerte de Maribel me dejo, perpleja y reflexionando sobre una frase que escuche hace unos meses atrás de mi Coach, que dice… “El Problema es que Crees que Tienes Tiempo.”  Como?  Si, Crees que tienes tiempo… y no lo tienes.  Siento decírtelo, pero tus días y los míos están contados y mañana no es prometido.  Cuando recibí el mensaje que Maribel falleció, me di cuenta, que yo soy una de las que está pensando que tiene tiempo para hacer todas las cosas en mi lista (y es larga).

Con todo esto y al ver que las fiestas de fin de nuevo año están a la vuelta de la esquina, quiero compartir con ustedes este deseo que tengo.

Sé, que Thanksgiving (Día de Acción de Gracias) no es un día feriado, ni celebrado en la mayoría de los países, sin embargo el principio de agradecimiento no tiene nada que ver con el pavo, pero todo que ver con la comunidad, las relaciones de familiares y amigos.

Personalmente es un día para recordar y dar gracias por lo que tengo.  Mañana, al reunirme con mi familia antes de la comida, nos tomamos de la mano y le damos gracias a Dios por las cosas que nos dio en este año, desde los niños hasta los grandes.  Es un ritual que me llena el corazón y me hace meditar de lo maravilloso que es mi vida (con lo bueno y con lo malo).  Esa emoción, me gustaría que durara todo el año y más que nada, me gustaría ver que otros tengan esa experiencia.

Me gustaría proponerte algo, NO, no quiero que cocines pavo, ni jamón mañana.  Te propongo un mes de DAR GRACIAS, un mes de agradecimientos.

Si,  por un mes, del 25 de Noviembre al 25 de Diciembre, toma 5 minutos de los 1440 minutos que tiene un día, para dar GRACIAS por 3 cosas, solo eso.  Sí, das gracias por 3 cosas que tienes actualmente, no lo que quieres tener, ni lo que Dios te prometió para el futuro.

Toma los primeros minutos de la mañana o los últimos de la noche, para dar gracias.  Vas a darle gracias a Dios, cada día por 3 cosas que tienes en este momento (por su presencia, tus manos, tus hijos, no se), oh, al describir las tres cosas, siente el agradecimiento con todas las fibras de tu corazón y de tu ser.  Importante,  las tres cosas deben ser diferentes cada día… no puedes repetir las cosas, cada día deben ser cosas diferentes, si lo sé, no es justo, pero yo sé que tienes mucho que agradecer.  Si quieres escribirlas, mucho mejor, así puedes observar tu crecimiento.

Te prometo, que si sigues estas instrucciones,  veras resultados, luego me cuentas en público o privado.  Feliz Mes de Acción de Gracias

Un abrazo

The Perfect Fit… A Hiring Journey

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Before you start your hiring process, it is key that you assess your own organization.    Hiring is like dating, the person you are searching for, needs to have chemistry with you and the organization.  The person don’t have to be like you, the person needs to complement you.

  1.  Understand the culture of your organization.  What type of people is successful andKilimanjaro what type of people don’t make it.  You have to be brutally honest with yourself.
    1. Know and understand your culture
    2. Know and understand your team and how this person will work with the rest of the team.
    3. Will the person deal with external customers or will this new employee deal only with your internal team.
  2. Clearly define the duties, responsibility and the competencies necessary for the job.  What will you tolerate and what are non-negotiable.
  3. Have a clear description of the type of person you want for the position.  Be descriptive in the ideal person and the personality that is required to be successful in the position.  This will help you when you start the interviewing process.  For example:
    1. Introvert (because, this person will be dealing directly with internal accounts, the position is analytical…)
    2. Need to be comfortable and available to work long hours and weekends.
  4. Decide what you can and what you cannot live without.  Some of my clients will tell me, Fay, I need someone who is a people person; I can train them to do the job.  Clarify the MUST haves and be strategic.  Do you want someone with a lot experience and great people skills or do you want someone who is focused and a solo worker.  Be clear.
  5. If you own a small business or you are an entrepreneur, you should be doing the final interviews yourself, you know more than anyone else what you are looking for, don’t delegate this process.  Remember that your team is the reflection of the owner.  If it’s a large organization, the supervisor should be doing the final interviews.
  6. When you interview, base your questions on past experience and performance vs the future performance.  Ask the person questions about when they performed the duties you are hiring for, this method will give you a better perspective on experience.  Ask them, to “tell me about a situation when you…?”, “how did you react, when?”, “what was your role?”  Then, listen and probe when appropriate.
  7. Interview 3 to 5 people to give you a better scope of the interviewees.  Don’t go for the first person and say that is it!  I found the perfect fit.  Shop around, remember, hiring is like dating!
  8. NEVER FORGET: Hire slowing and Fire quickly.  You will save you and your organization a lot of time, effort and money.

10409366_10153343055688825_2120688369892497368_nFay A. Lawrence, MBA, ITF.  She is a HR Strategist, Author and Master Trainer.  She has been providing human development solutions and change management for more than 15 years at the national and international level in English and Spanish.  Fay works with Fortune 500 companies as well as with Non-Profits and Governmental Agencies.  She is committed to be a support and guide for organizations who want to transform their culture and develop their leadership in order to be effective and relevant in today’s market.  For more information, contact her at or visit the website at:


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